We power illuminating conversations with your consumers.

To achieve critical success, you’ll need a partner who deeply understands your audience and can uncover cultural and societal trends. Using our proven methods, we can guide the highest potential consumers towards transactions, while at the same time, eliminating waste. We know how to unlock the emotional triggers that drive consumer behavior. Every investment you make is an opportunity to develop a new customer, and drive incremental sales growth, and we’re committed to helping you succeed.

Over a Decade in Business

We have over 50 years of advertising experience and knowledge, which has led to a steady year-over-year growth not only for us, but also for our partners. As you can see, we’ve staffed our company to be multi-faceted, as well as lean, nimble and fast. We also believe in committed engagements. We succeed when you succeed; we’re in it to do good work first and foremost and foster a meaningful partnership.

Proprietary Solutions

Our tools act as our ‘super brain’ that allows all teams access to uniquely derived data points — ensuring smarter, more collaborative, and more creative media strategies. But it’s important to us to understand that data alone can’t tell the full story. We break down silos to see how culture and brand fits into the data. It not only helps inform our planning process, but gives us that edge to ensure the success of our client’s campaigns.

Built to Scale

At GP GENERATE, we’re serious about growing your business. Rapid growth is never easy, but we approach this by assigning only the best talent to work on your campaigns and projects.

We also have welcomed new business due to our track record in driving results.

Capabilities

We offer comprehensive solutions for our clients and stress the importance of crafting the right media formula, for the right time, and the right audience.

As media specialists with expertise across a full range of global, national and local outlets, our focus is on strategic planning first and foremost.

Digital

Our world class digital solutions give clients full strategic insight and efficiency for every campaign. We can approach all things digital — including Display, Mobile, Video, Native, Email, and Advanced TV.

Performance Media

We have our own dedicated in-house, hands on the keyboard team working with best-in-class DSPs — to deliver transparency and efficiency. The team’s work encapsulates all things performance related: social, search, programmatic, e-commerce, and advanced analytics. We monitor campaigns in real-time to ensure delivery of your campaign KPIs.

Social

Our social team gets social marketing. We have expertise in social strategy, content management, influencer marketing, community management and paid social tactics. We believe that social platforms provide the opportunity to spur genuine engagement with consumers. It’s about starting a conversation with your people. Moving away from broadcasting a message, we understand how to create a true connection between brand and customer.

Traditional

Our expert foundation is based in traditional media and grown from there. With BROADCAST TELEVISION, RADIO, PRINT, and OUTDOOR planning/buying teams, we understand each channel to maximize reach, frequency, and premium placements that will enhance a client's campaign. Our teams also look to enhance every paid effort with added value in order to make your dollars stretch further.

Advanced Analytics

We are data nerds at heart. Our team digs deep, and we customize all of the data we deliver. We leverage custom dashboards, bringing together disparate data sources to get a holistic view of your business. We mine for top insights — based on your defined goals. We then apply what we learn in real-time, seeking ways forward to discover your next move.

SEM

Search is complicated. Our team helps you capture consumer attention by targeting messaging across all search outlets and studying data in real time to make smart optimizations.

Multicultural

From inception, we have focused on the multicultural aspects of campaigns. Our ability to spark conversations surrounding multicultural marketing not only comes from deep research, but also from the heart of our own community. In today’s world of ever growing focus on minorities, having experience of successful campaigns that are inclusive, sensitive and well-targeted is essential for any client entering this space.

Experiential

We like to think outside the box. By executing unique consumer experiences or alternative “place based” executions, we aim to provoke memorable touchpoints between you and your customer.

factoid-03–d.png — We’re All About the World View

We take our staffing very seriously when it comes to inclusion and diversity, and we’re proud to share and talk about it. We’ve taken great efforts to ensure diversity on our staff. This has led to a collective group that is more than 50% female, and the vast majority of the company is composed of people of color.

GPS (GP Performance, or as we call it, “GP Squared”) provides clients with the ability to execute performance-based media campaigns across Programmatic, Search, Social, and Analytics. Our team utilizes best-in-class DSPs across all categories to provide clients with complete campaign management, starting with the ability to create custom audiences, identify key optimizations, and provide comprehensive campaign reporting. We can also create DMPs for brands that do not currently house an internal platform.

DSPs vary across media, but with our GPS arm we are able to understand the complexities and nuances that apply across programmatic, social, and search. Our experienced team knows that each field is unique and requires skill sets that cannot be generalized across multiple mediums.

In today’s evolving media landscape, proving campaign success—as well as ROI—is critical in demonstrating overall effectiveness, which is why Advanced Analytics is woven throughout all our media campaigns as a way to ensure campaign targeting achievements, cost efficiencies, and performance metrics such as engagement.

Community + Self Care = Good

We believe in self care, mental health and the physical well being of our staff. We ensure our team has all of the tools needed to cope with life’s challenges, both at work and at home. 2020 has shown us that when we come together as a community to support one another, we can get through the toughest of times. We’ve held yoga sessions at work and when we can’t be together, we’ve provided hosted weekly meditation hours for our team members as well as mental health days to ensure our people feel at their best when at work. We aim to be balanced on the inside as well as on the outside.

**For a Lean Agency, We Play a Big Game**

We’re proud of our year-over-year growth. This is proof that our customers have learned to trust our instincts, because we work hard to understand their market needs and opportunities. We work with gusto, and we have the stats to prove it.

We would love to learn more about your next media challenge

Contact HL Gan

Email: hl@gpgenerate.com
Phone: (626) 643-3586

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