GP Generate, Social Update: Brand Beliefs
People are demanding brands use their power and reach for a greater purpose.
Culturally, we are at a precipice where “silence is consent.” Not only are brands expected to take a stance, but they are held accountable for their beliefs. People don’t want just a statement; they want meaningful action. For example, @pullupforchange is an Instagram channel launched in June ‘20 dedicated to holding brands accountable for their company and leadership diversity.
Do good and do well – Nike’s stock price reached an all-time high after the Colin Kaepernick ad.
What’s Being Said
“It doesn’t matter how many people hate your brand as long as enough people love it…you can’t be afraid of offending people. You can’t try and go down the middle of the road. You have to take a stand on something…
”
Our POV
Stand for something meaningful that is true to your brand DNA. Pull up in a real way and commit to more than a statement.