Culturally, we are at a precipice where “silence is consent.” Not only are brands expected to take a stance, but they are held accountable for their beliefs.
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With the rise of digital, traditional media has seen some interesting challenges. That being said, rather then sunsetting one form of media for another, why not track your customers across all of the media they traverse? Let’s learn about their full journeys and varied touch points together. This is how we’ll develop services and communications that go above and beyond customer expectations. This is how brands get built.
Culturally, we are at a precipice where “silence is consent.” Not only are brands expected to take a stance, but they are held accountable for their beliefs.
Read More